The Ray-Ban model 'Wayfarer' had achieved legendary status and the brand wanted a way to celebrate this. I created a digital campaign based on a series of 'life hacks' that would help turn you into a true legend yourself. I wrote the comics and films, and managed the production of the animations and illustrations.
Writing and creative development for Diesel’s Only The Brave campaign. With Helmut.
For the relaunch of Jaeger-Lecoultre’s classic Reverso model I wrote a film about the ‘Golden Ratio’ - the formula behind beauty that has been used throughout history to design great works of art, including their product.
As writer and creative director I worked directly with Martell and production company Players Paris to produce several films with Nigerian afrobeat superstar Davido. I handled all aspects of the creative - from conception, writing, art direction, client presentations and creative direction on shoot.
I was the voice of Liverpool FC’s ‘Touch of confidence’ campaign with Axa insurance. The voice character I crafted was designed to be endearing and relatable while exuding a subtle touch of confidence. The film gained 1.3 million views and over 300k likes on Instagram in the first days after being posted.
As a Brit who learned to ride on a Raleigh back in the 80s I was specifically recruited to help Raleigh bikes find its magic again and remind people of the joy of cycling. I developed the creative concept, a full tone of voice with copy guidelines, the tagline and the OOH executions.
Pandora’s Christmas tv spot is their biggest project of the year, so it is an honour to have written and produced three of these films. As writer and creative director on the 2019 film - Flight Attendant - I oversaw the entire project from start to finish. This spot was aired globally and tested better than any campaign Pandora had made to date.
I wrote and oversaw production of the 2020 film - Lovely Day - remotely due to Covid restrictions.
As writer / creative director I have produced many different animated films for Maison Martell cognac to tell the story of their products.
As writer and creative director, I wrote this film for Martell from the perspective of a long dead cellar master who saw the art of blending cognac as though he were a musician composing a concert.
To help launch their new collection, Jaeger-LeCoultre asked me to write a film that captured the essence of their brand and paid homage to the origins of the watchmaking craft.
Cheerios wanted a new brand platform to help remind Mum that she is doing a great job. As a copywriter I developed the idea of 'The little things that count', to show Mums that it's the little things they do for their kids that make big difference.
As a creative I rolled this out into a fully integrated campaign including the below TVC which I wrote and later shot and edited with the brilliant director Tony Barry.
Ray-ban wanted to promote their 'Havana collection' sunglasses during their annual Christmas holiday campaign. To combine the themes we created the 'Havanamas' a fake holiday that happens only in Havana.
To develop the concept I created a series of Havanamas characters, different stories, invented real recipes and even wrote a Christmas carol. The campaign was very well received on social channels.
As the head writer for Dom Pérignon and Lady Gaga’s latest press campaign, it was my job to capture the spirit of their collaboration for this beautifully designed promotional book.
How do you encourage people to think about a sensitive subject? My Breast Cancer awareness campaign for Nestle provoked women into changing their behaviour in a way that might just save their lives.
I wrote, shot and produced the film and social content.
As creative director, writer and project lead I have produced dozens of pieces of editorial work for global brands. This includes live digital campaigns for Nestle and internal content for Danone.
